Saweetie :30
Meerkats :15
Humpty :15
Kaiju Battle :15
Beethoven :10
Marc Rebillet :06
Lynja :06
Case Study
YouTube Premium needed a direct response campaign to break through the noisy market and resonate with core YouTube users.
Enter: ALL YOUTUBE. NO INTERRUPTIONS. A comedy-driven campaign that leveraged just about every freakin genre of video you'd ever find on YouTube, with creators and characters self-aware enough to anticipate the inevitable interruption (like, those damn ads).
So, we partnered with Saweetie, Marc Rebillet, an egg with vertigo, a mob of ad-lovin’ meerkats, talking whales, and other wacky friends, to create a campaign with 46 bespoke spots each showcasing the benefits of YouTube Premium in the most YouTube-y way possible.
Cause, “EEEEOOOOWWWOOAA.”
(That’s whale for, “why the f*ck not?”)
Saweetie :30
Meerkats :15
Humpty :15
Kaiju Battle :15
Beethoven :10
Marc Rebillet :06
Lynja :06
Case Study