Smilestones Anthem :30
Fisher-Price, a trusted toy company for over 90 years, wanted to break through the societal stress parents feel as they try to guide their children through early developmental milestones.
So, we helped them launch a campaign called Smilestones. Not only with an emotive film, but over 20 stress-free how-to videos to let parents know that the development will come, when smiles lead the way.
Smilestones Anthem :30
Confident Preschoolers :15 social
Walking :15 social
First Words :15 social